top social media platforms in southeast asia

It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Fill out the form below to get started. But its numbers also have a better distribution across platforms. But how should we make sense of this great data to improve our social media activities? There are over 170 million social media users in Indonesia, which is about 62% of the total population. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. Please do not hesitate to contact me. 24.00 million. Social media is widely used throughout the APAC region. The most popular social media platforms. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. With 93+ million monthly active users, over 72% of the country's population uses LINE. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Curated marketplace for fundraising . But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. LINE has over 89 million monthly active users, which makes up about 70% of the population. Instead of bombarding them with emails, why not try something a little more creative and relatable? In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Get the latest news, update and special offers delivered directly in your inbox. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. Have you hopped on the social audio trend yet? February 28, 2022. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. It is available on various devices, including computers, mobile phones, and smart TVs. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. You can only download this statistic as a Premium user. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. How can you save money on eCommerce fulfilment? Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Posted 4:54:45 AM. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. SNOW is a South Korean messaging and multimedia app. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. 3), and WeChat (No. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. As a Premium user you get access to background information and details about the release of this statistic. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Topics Social Media Users Social Media Usage Worldwide Executive Summary It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. Statista assumes no And, guess what? This statistic is not included in your account. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. User-generated content is a Powerful Key to Brand Building, 7. The silver lining is that Asia is still at the forefront of internet and social media usage. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. It's proven to be a highly effective way of reaching specific audiences. Chart. Many Filipinos use it to gather news and current events. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. StatCounter. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. Release date refers to the date of access. MPA joins industry leaders to discuss decarbonisation strategies. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. That's user-generated content, or UGC for short! of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. It's all about the "For You Page" feature. In some geographies, however, there are significant challenges. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. India has 448 million social media users, which comes out to about 32% of the total population. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. The total population desktop-based shopping at 64 % versus 44 % Building 7... 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